Hiring Your First Sales Team

Published: Tue, 15 February 22, 8:43 pm
Hiring Your First Sales Team

An established business may need to hire a sales team to keep up with growth. Selecting the right candidates is often a key component of maximizing growth potential, and this can mean leveling up your hiring process. Interviewing candidates for sales positions can be done on a one-on-one basis or you can conduct team interviews, as many businesses choose to do when hiring more than one salesperson. To help you get started finding the right candidates, Konsole offers the following tips.


Group interviews allow you to see how candidates interact with one another under pressure. It’s also a great way to compare and assess their relative strengths and possible weaknesses. Hosting a group interview for sales requires an excellent understanding of the position, the pressures involved, and the support required.

One of the essential roles of your sales team is to ensure it helps your business achieve its estimated revenue growth. The team should understand how many clients they’ll need to close each month to meet or exceed these objectives.

Setting Goals

When setting performance goals for your team, consider your company’s broader objectives rather than providing unrelated figures to chase. This often avoids destroying motivation and dulling enthusiasm for the work. Aligning your goals with your current financial and human resources is the key to successful goal selection.

An important part of your sales team’s role is lead generation. By identifying potential customers and gauging their interest in your products and services, the team can increase your company’s revenue and gain rewards through any incentives offered, such as commissions or promotions.

The Sales Manager

To head your new team of salespeople, you need a manager. First and foremost, their job will be to manage. They don’t necessarily require good personal sales skills, as most of their time should be spent recruiting and managing the team. A good manager should know what’s required of the sales team to maximize your company’s income potential.

The Impact of Increased Revenue

Increased sales impacts a business beyond basic cash flow. It can give a company greater purchasing power and discounts for buying in bulk. Your business may also be able to spread the cost of marketing over a greater number of sales to lower the per-sale cost of capturing an audience and converting prospects into customers.

As revenue grows, so does the importance of having insight into all areas and aspects of your business. A better understanding of finance, human resources, technology, equipment, and operations puts you on a better footing for future success.

Understanding your business’s financial standing will also provide a greater degree of accuracy when making financial predictions and allow you to set more realistic goals to adapt, grow, and thrive through change.

Managing your company’s finances can be difficult. Financial reporting software can make it easier by helping you keep track of your money as it flows in and out of your accounts. It can also enhance effective goal setting, so it may be a good idea to explore one of the many financial reporting software packages available.

Finally, you want to make sure that your tech best supports your team and, by extension, your business as a whole. The sales process will invariably involve a good deal of paperwork and documentation. When left unchecked, these can overburden your devices and digital storage in time. It’s important, therefore, to stay on top of your recordkeeping to ensure that it’s being done efficiently. A tool like Adobe Acrobat online can reduce PDF file size without compromising its integrity, so you can store more with less effort.

A proficient sales team can increase a company’s revenue, inspire good long-term customer relationships, and enhance brand reputation. Make a plan when hiring your first sales team so you know exactly how to go about it and what to look for to optimize your company’s growth potential.

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Article Written by: Amy Collett of bizwell.org