Despite the economic challenges posed by the COVID-19 pandemic around the globe, more entrepreneurs are realizing that now just might be an excellent time to start a business. Among other reasons, interest rates are low, available talent is high, and new customer needs must be met. In a word: opportunity.

If you’ve been dreaming of getting a business off the ground, this could be your time. However, it’s essential that you plan, prepare, and make good decisions to position your venture for long-term success. From stretching your startup capital to choosing the right location, Konsole has some advice for how you can do just that.

Think About the Money

Even if it’s not your primary motivator for starting a business, your success will ultimately depend on the money that’s coming in and going out. At every turn, consider your finances. If you’ll need to secure funding for your startup, explore your options thoroughly before making any commitments. For example, perhaps you could partially bootstrap your business or raise money through crowdfunding. If you take on a business loan or work with investors, make sure you only agree to terms that you’ll be able to meet over the long haul.

You also need to ensure that you have a way of monitoring the financial health of your business to stretch your startup capital. Accounting software can give you insights into cash flow and reduce the chances of errors. Invest in batch invoicing software for your business. This will save you considerable time so you can focus on other business responsibilities.

Nail Down Your Business Idea

If you’re not sure what kind of business you want to launch, brainstorm ideas that coincide with your passions, interests, and expertise. When you have one or more ideas to work with, conduct market research for each one to determine their potential for bringing a profit. The pandemic has brought with it new customer needs, which means opportunities for new businesses. Just make sure you’re meeting some of those needs.

Write a Plan

A business plan is essential because it will help you secure funding and guide you through the challenges of starting and running a business. Any information that’s relevant to your company and goals should be included in your business plan. Create a document that presents your core values, target audience, marketing strategies, financial projections, staff requirements, and other important information.

Pick a Location

If you’re starting an e-commerce store, you’ll need to put time and energy into finding the best platforms and shopping cart options. And you’ll likely be able to work out of a home office or coworking space. However, if you’re looking to open a brick-and-mortar establishment, you need to carefully consider the location.

Of course, your location must comply with your budget. But you also want a location with high visibility and access to public transportation or parking. Moreover, you don’t want to be located too close to any of your direct competitors, and you want to find somewhere with low tax rates and low crime rates.

Lastly, take steps to ensure your location always looks its best for your clients and customers. For example, you can hire furniture cleaning services to ensure that this element of your location always looks immaculate. Sites like Angi can help you find trusted, well-reviewed pros in your area who can help your business always look its best.

Market Early

Marketing effectively is an excellent way to use your startup capital because it builds your brand and, ultimately, boosts revenue. Make sure you have a great website and engage customers on social media. Also, look into email marketing and explore ways that you can use physical marketing materials in your community. You don’t have to have a finalized product or service to promote your business; it’s best to start as early as possible.

Why not take advantage of the opportunities open to you by launching a business right now? Just be sure to manage your startup capital effectively and follow the other tips mentioned above. Then, you’ll position yourself for a strong start and a thriving entrepreneurship long-term.

Konsole can help you maximize your profits, solve problems, and crush your business goals. Click here to learn more about the services we provide.

Article Written by: Amy Collett of bizwell.org